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Nhung Thay Doi Lon Trong Boi Canh Quang Cao Facebo
Nhung Thay Doi Lon Trong Boi Canh Quang Cao Facebo
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Guest
Guest
Sep 30, 2025
7:20 AM
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Nhung Thay Doi Lon Trong Boi Canh Quang Cao Facebook
Quang cao Facebook luon la mot nen tang khong ngung doi moi doi hoi cac nha tiep thi phai lien tuc cap nhat va thich nghi neu muon duy tri hieu qua chien dich nhung nam gan day chung ta chung kien nhieu thay doi lon tu chinh sach bao mat du lieu nguoi dung siet chat den su len ngoi cua cac dinh dang content ngan va truc quan de duy tri loi the canh tranh trong thi truong day bien dong viec nam bat 5 xu huong quang cao Facebook nam nay la dieu bat buoc de ban co the toi uu ngan sach va dat duoc muc tieu kinh doanh
Nam nay cac xu huong khong chi dung lai o viec tao content dep ma chuyen sau hon vao tu dong hoa (automation) ca nhan hoa (personalization) va dac biet la viec khai thac toi da du lieu ben thu nhat (First-Party Data) de bu dap cho nhung han che trong viec theo doi nguoi dung tu viec thau hieu cac xu huong nay ban se co the dieu chinh chien luoc quang cao cua minh mot cach kip thoi va hieu qua nhat
xem them: https://lolo.vn/ - Truy cap xem chi tiet cac huong dan, uu dai tot nhat
5 Xu Huong Quang Cao Facebook Khong The Bo Qua Nam Nay
Xu Huong 1: Su Len Ngoi Tuyet Doi Cua Video Ngan (Reels Ads)
Neu truoc day hinh anh tinh van con co suc anh huong thi nam nay video ngan dac biet la cac dinh dang Reels Ads dang chiem linh hoan toan khong gian quang cao tren Facebook va Instagram day khong chi la mot xu huong content ma la mot xu huong tieu thu thong tin da tro thanh thoi quen cua hang ty nguoi dung
Reels Ads cho phep cac thuong hieu truyen tai thong diep mot cach truc quan sang tao va co tinh giai tri cao hay chuyen doi cac bai quang cao truyen thong thanh nhung doan video ngan duoi 30 giay co nhac nen bat tai thu hut ngay tu 3 giay dau tien va tap trung vao storytelling hoac giai quyet van de mot cach nhanh chong Xu huong nay yeu cau cac thuong hieu phai lam viec voi cac micro-KOLs hoac nguoi sang tao noi dung de tao ra content chan thuc va tu nhien mang lai hieu ung viral cao hon
Xu Huong 2: Toi Uu Triet De AI Va Cong Cu Tu Dong Hoa (Advantage+)
Meta dang day manh cac cong cu tu dong hoa va AI vao he thong quang cao cua minh voi ten goi Advantage+ day la mot trong nhung xu huong quang cao Facebook nam nay giup toi uu hieu suat cua chien dich ma khong can can thiep qua nhieu tu con nguoi
Cac cong cu Advantage+ su dung AI de tu dong toi uu target doi tuong dat gia thau va phan phoi quang cao den nhung nguoi co kha nang chuyen doi cao nhat hay tin tuong vao suc manh cua AI va su dung cac chien dich Advantage+ Shopping Campaign de toi uu toan bo quy trinh quang cao tu tiep can den chuyen doi dieu nay giup cac nha tiep thi tap trung nhien vao viec sang tao content chat luong cao va de cho AI lam phan con lai
Xu Huong 3: Khai Thac Du Lieu Ben Thu Nhat (First-Party Data)
Trong boi canh cac chinh sach bao mat nhu Apple’s ATT lam han che kha nang theo doi nguoi dung cua Facebook viec khai thac du lieu ben thu nhat tro nen cuc ky quan trong du lieu nay bao gom danh sach email so dien thoai lich su mua hang hay hanh vi tuong tac tren website cua chinh ban
Hay su dung du lieu nay de tao ra cac Custom Audiences va Lookalike Audiences cuc ky chinh xac day la mot xu huong buoc ban phai xay dung mot he thong thu thap du lieu rieng nhu email marketing he thong CRM hay chatbots truoc khi chay quang cao Facebook viec nay giup ban target chinh xac va giam chi phi hon rat nhieu so voi viec target dua tren so thich chung chung
xem them: 5 xu huong quang cao Facebook nam nay
Xu Huong 4: Ca Nhan Hoa (Personalization) Content Theo Giai Doan
Khach hang ngay nay mong doi nhung thong diep ca nhan hoa chu khong phai nhung bai quang cao chung chung Xu huong quang cao Facebook nam nay yeu cau cac thuong hieu phai tao ra nhieu bien the content cho nhieu nhom doi tuong khac nhau
Hay su dung tinh nang Dynamic Creative Optimization (DCO) de Facebook tu dong ket hop cac thanh phan nhu tieu de hinh anh CTA de tao ra cac bien the quang cao phu hop nhat voi tung nguoi xem dac biet hay ca nhan hoa thong diep Retargeting mot nguoi moi xem san pham chi nen nhan duoc thong diep ve loi ich con mot nguoi da them vao gio hang nen nhan duoc thong diep ve uu dai giam gia de thuc day chuyen doi
Xu Huong 5: Tang Cuong Social Commerce Va Live Commerce
Mua sam truc tiep tren Facebook va Instagram (Social Commerce) dang tro nen ngay cang pho bien hay tich hop tinh nang Facebook Shop va Instagram Shopping de khach hang co the mua hang truc tiep ngay tren nen tang ma khong can chuyen den website
Live Commerce hay ban hang qua livestream la mot xu huong bung no ket hop giua giai tri tuong tac truc tiep va mua sam hay su dung quang cao Facebook de day luong nguoi xem vao cac buoi livestream ban hang cua ban day la mot cach cuc ky hieu qua de tao ra doanh so tuc thoi va xay dung long tin nho su tuong tac truc tiep voi chu shop hoac KOLs
Dam Bao On Dinh Chien Dich Voi Su Ho Tro Tu Agency
Viec ap dung 5 xu huong quang cao Facebook nam nay doi hoi cac nha tiep thi phai co nen tang ky thuat vung chac va khuynh huong thich nghi nhanh dac biet khi ban chay cac chien dich quy mo lon va ap dung cac ky thuat target chuyen sau viec duy tri su on dinh cua tai khoan quang cao la cuc ky quan trong
De dam bao chien dich cua ban luon chay on dinh voi ngan sach khong gioi han va duoc uu tien xet duyet trong moi truong chinh sach ngay cang siet chat cua Facebook cac doanh nghiep thong minh lua chon giai phap thue tai khoan agency chuyen nghiep Lolo Media la mot thuong hieu dang tin cay trong linh vuc nay
Thuong hieu Lolo Media cung cap dich vu thue tai khoan agency voi cac tai khoan co do trust cao giup ban yen tam trien khai cac chien dich quang cao lon theo cac xu huong moi nhat ma khong lo ngai bi khoa tai khoan hay gioi han chi tieu Voi su ho tro tu lolomedia ban co the tap trung hoan toan vao viec sang tao Reels Ads toi uu Advantage+ va xay dung du lieu ben thu nhat de dat duoc hieu qua kinh doanh vuot troi trong nam nay
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