davidsmithmq
2 posts
Nov 22, 2025
6:21 PM
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CoinMinutes' Principles for Transparent Crypto Communication
We did not shy away from the fact that most crypto news is pretty bad.
Maybe you came across such articles that give you an impression that they are machine-generated and meant only for other machines. And if it is not that, then these are the articles created with the sole purpose of misleading you into buying someone's shares without informing you.
At CoinMinutes, we could not tolerate this kind of treatment for a long time either. We took a different route: explain the truth in simple terms.
This is our point - if your grandma is not able to understand what we are writing, then we are making a mistake.
The Need for Transparency in Crypto Communication
The coverage of Cryptocurrency Market, in general, is struggling to gain the confidence of its audience.
There are an excessive number of such platforms that indulge in publishing articles full of empty promises and do not verify their facts. Authors mislead readers while secretly hoarding the coins they write about. "News" articles are, in fact, the company's accounts in disguise.
As a result, the whole situation makes dirty all those who are involved in it.
The journalists who cover traditional financial markets have certain regulations in this regard. They are prohibited to trade stocks in which they hold an interest and not disclose this to the public. What about crypto? The situation hasn't been controlled.
CoinMinutes' Core Principles for Transparent Communication
We built our approach around five simple ideas.
First - we explain everything. No crypto term goes undefined. If we mention "liquidity pools," we tell you what they are. Same with "yield farming" or "governance tokens." Nobody should need a computer science degree to read crypto news.
Second - every fact gets a source. Price data? We link to the exchange. Regulatory news? Here's the government document. We don't just say "sources tell us" and leave it at that.
Third - our writers tell you their skin in the game. Own Bitcoin? We mention it. Getting paid by a project? You'll know. Bought tokens before writing about them? That goes right at the top of the article.
Fourth - when we mess up (and we will), we fix it fast and publicly. No sneaky edits. No hoping nobody notices. We put corrections right where everyone can see them.
Fifth - we actually listen when readers call us out. Comments aren't just decoration. When someone spots an error or asks a good question, we respond.
It's not rocket science. It's just treating readers like they deserve respect.
Putting Transparency into Practice
How exactly is this done on a daily basis?
We subject every article to the "mom test" which is basically trying to understand the article through the eyes of a mother. The main points are checked, and if one of our moms couldn't understand them, they are rewritten. We also make sure that the sources from which we take the information actually say what we refer to them.
It is a requirement for our writers to sign a disclosure form before they are allowed access to their keyboards. If you own more than $500 worth of the token that is being written about, that information will be communicated. Going to give a speech at a conference next week? Let the readers know.
We have a public record of every correction that we have made. In short, it records corrections for typos, math errors, and factual mistakes - with dates and times. Some publications try to conceal their mistakes. We, on the other hand, expose them.
Whenever readers find errors and communicate them to us, we take prompt steps to verify them. In fact, last month, a DeFi data analyst held that we were using outdated data. We definitely agreed with that person, and so we fixed the mistake and published an apology within six hours from the time of the issue.
Find More Information:
How CoinMinutes Builds a Culture of Crypto Learning
Regulatory Radar: How CoinMinutes Monitors Global Policy Shifts Before They Impact Markets
Educating and Empowering the Community
Helping people recognize BS is not only good - it is a must.
We very often publish manuals on how to critically read crypto news. Checking if a publication has conflicts of interests. Pump-and-dump schemes warning signs. Simple things that help everyone to make better decisions.
In case we do the original research, we not only explain our methods but also question them. How did we get this data? What are the limitations? What questions we couldn't answer? The readers are worthy to know the whole process.
Measuring and Improving Transparency
We monitor our performance through yearly reader surveys. Do people see our reporting as trustworthy? What can we make more understandable? In which areas are we missing the mark?
Another way we look at the quality of our sources is by doing a different kind of audit every quarter. What kinds of articles have the most corrections? Are some writers getting accuracy wrong and not enough support? How can we enhance our training?
Real-World Examples
We could outline this in a quite general way but I think it is better if we explain exactly the points.
We made it known that the exchange in question is also advertising on our platform when the same exchange confounded everyone with a new partnership announcement. It was the potential conflict that was right there in the first paragraph. Readers were able to make up their minds if that had an impact on our coverage by themselves.
We didn't fool anyone during a significant regulatory announcement, as if we had all the answers. We talked with lawyers who had different opinions. We cited government officials and industry critics. Lots of viewpoints, sources distinctly identified.
Conclusion
Transparent communication isn’t just one of those noble ideals - it’s actually something that makes a business thrive.
It is a fact that the crypto industry is in dire need of proper information. There are too many victims who get their money scammed because they were not able to distinguish between facts and hype.
Coinminutes Crypto is here because the crypto industry deserves better journalism. The standard is not that high - just be honest, clarify things, and admit when you don’t know something.
It doesn’t get much simpler than that.
Last Edited by davidsmithmq on Jan 15, 2026 8:14 PM
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